The Planner

The Planner

Ainsley – Owner of Ainsley’s Affairs & Principal Planner – Formally known as Idea! Weddings & Events founded in 2010. Photograph thanks to Sarah England Photography

Almost home from Mexico!

Hello all!
It has been a wonderful trip to Mexico, and I cannot wait to share my few photos! I have missed all my readers, and especially my brides, who I am sure are eager to tell me what has happened during my week away! 😉

More importantly I am so excited to pump you up for my big change happening December 1st! Stay tuned!
Whoopee!

Much love from Toronto International,

Ainsley

Your principal planner that is always on the go! Literally! 😉

Ch Ch Ch Changes!

Hello All,

I feel I must explain myself for the lack of activity on this blog. I must say, however, that it is for the best! To really explain where I am coming from, I must first tell you a story:

It was with great honour that I planned my first independent wedding, nearly two years ago now in 2010. It was a small affair with only 60 guests, and was a great place for me, as a planner, to really start my business. Throughout the process I really hadn’t put any time in to thinking what my business name would be, until one day the bride asked me for a name for the program. Suddenly I began to stress.

I wanted to please my bride, and show her that I was really forward thinking, and ready to commit to my business, which looking back on now, didn’t really make much sense. When it happens, it happens. Nevertheless, I began the process of picking a name…. within 24 hours. Certainly not my finest hours for sure.

I thought about it endlessly, trying to find a name that really showed off how I am obsessed with coming up with unique and fun ideas…. idea…. hmmm…. what about just Idea!….

So it stuck, mainly because I loved how with the exclamation point it really showed my love of the lightbulb popping up over my head, which happens in nearly every wedding planning process. I love that image. So, without further ado, I became Idea! Weddings. Then in 2011, I realized I loved all celebrations and quickly became Idea! Weddings & Events.

Now, with more than a year passed, I have realized that my heart is no longer connected to the name I chose for my company. I have always felt that my business name should be about me, as I am a one man owner and operator, and I do all the work for the events. I put so much time and effort in to my business, and work so hard to create weddings that are unique, special and intimate, no matter how many guests you have.

I also love the name that my mother chose for me, and she always excellent taste over all. Now that she watches over us from far away, I feel honouring her by using my name for my business would be an excellent decision, and make me even more connected to everything I do. Also, my clients will now have a way to feel like they are dealing with a personal and intimate planer, who loves everything about weddings and events.

I cannot wait to reveal the new name and branding of Idea!, and even though Idea! will no longer be around, it will always be a part of my history, and a part of my business past, forming who I am today as a woman and as a business owner.

Much love to you all,

Ainsley xoxo